The Story of Selsela

Selsela was established in Dubai back in 2008 by Mrs. Rasha Deeb, who was driven by her passion to create something truly original for modest women who seek pieces that serve as a reflection of their Arab roots.

Her journey began as a creative outlet and passion project in the comfort of her own home, driven by her keen eye for design and deep appreciation for her cultural heritage. What began as a simple pastime transformed into something much more: a way to share her vision with her community, then the rest of the world. After word of her unique pieces spread, Mrs. Deeb found herself being flooded with requests by friends, family members, and acquaintances alike, all eager to own a piece of her craftsmanship. She recognized this growth as an opportunity and took a leap of faith — Selsela then blossomed into a thriving enterprise that caught the eye of women from all over the region. Today, it has reached various countries around the GCC and has been recognized by many celebrities, influencers, and media outlets, serving as a testament to turning one’s dreams into reality through an unwavering commitment to excellence.

In spite of the immense growth that Selsela has undergone over the years, we continue to possess an unwavering commitment to quality and craftsmanship. This is why we have a selection of pieces that are carefully handcrafted, using only the finest materials to ensure a luxurious and long-lasting wear. Whether you're treating yourself to a special piece or gifting a loved one, you can rest assured that a Selsela creation will be a cherished accessory for a lifetime.

Selsela is more than just a jewelry brand; it’s a celebration of the beauty that surrounds us as well as the cultures that make us who we are. We hope that every person who wears Selsela — whether on their neck, ears, or fingers — feels connected to something greater than themselves.