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Latest News

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Our Story

Our Story

From a mother's passion project to a beloved regional brand, Selsela is a story of vision, resilience, and family. Founded in 2008 by Rasha Deeb and carried forward by the...

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Perfect Fit, Made Simple - Bangle Size

Perfect Fit, Made Simple - Bangle Size

Not sure which bangle size to choose? While the Selsela App doesn't currently support bangle sizing, finding your perfect fit is still simple. Learn how to measure your wrist or...

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Meet Mona El Cheikh

Meet Mona El Cheikh

Growing up behind exhibition tables and alongside the woman who built Selsela, Mona El Cheikh always knew the brand was part of her story. After becoming a registered dietitian and...

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Meet Rasha Deeb

Meet Rasha Deeb

Born in Beirut and later building a life in Dubai, Rasha Deeb transformed a lifelong passion for jewelry into Selsela in 2008. Guided by creativity, resilience, and a vision to...

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Product Care Guide

Product Care Guide

Your Selsela jewelry is designed to be worn and loved every day. Discover our care guide for simple tips on keeping your pieces looking their best, preserving their shine, and...

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Origins of the Tennis Bracelet

Origins of the Tennis Bracelet

The tennis bracelet has become a timeless and iconic piece of jewelry, decorating the wrists of fashion icons, celebrities, and everyday women alike. It is a graceful accessory that rose...

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The Perfect Fit, Made Simple - Ring Size

The Perfect Fit, Made Simple - Ring Size

Not sure which ring size to choose? The Selsela App makes it easy to find your perfect fit in just a few simple steps. Download the app, measure with confidence,...

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